You’re never too young for a cuddly new friend. That’s why most of our baby soft toys are specially designed to entertain and delight your little one from birth. Our adorable animal collections feature bears, butterflies, bees, caterpillars, snails and dogs, all ready for cuddles and playtime. Our versatile baby soft toy ranges have everything from classic hug toys to engaging activity and pull-along toys, to stimulate your baby in a wide range of different ways. So whether they’re in the cot, out in the pushchair or on the play mat, there’s always a friendly face by their side. And because our soft toys are designed to help encourage learning, they come with a whole host of exciting features like squeaks, rattles, crinkles, music, lights and chimes.