A little something
about us...
We are a small but perfectly formed team dedicated to making the world of little people and
grown-ups that little bit more special. We’re a new company, but we have many years experience within
the toy and nursery industry. We’re proud to have designed and developed many award-winning toys
for leading toy-makers and retailers alike all over the world.
Toys To Fire The Imagination
In an industry awash with electronic toys that almost control how a child should play, we see the beauty
in simple traditionally based toys that have the ability to capture a child’s imagination and encourage
explorative play. That’s why all of our products have carefully considered interactive features that
stimulate and encourage free-play rather than dictate it.
Built To Last
Toys today seem to last only as long as a child’s attention span before they break or wear out! We
believe in toys that are built to last. That’s why our toys are made to the highest quality. Not just for a
few hours, but for years of fun!
Thinking About Our Children’s Children
We don’t claim to be holier than thou, but we do care about the environment we pass on to our
children. Where we can, we use materials that can be easily recycled or are biodegradable. That’s why
we have a ‘low tech’ approach with our products and why we don’t have electronics or battery powered
functions. We make every effort to minimise the use of plastic packaging or plastic bags, favouring
biodegradable cardboard and tissue paper. So where we can make a difference, we will.
Everyone’s Happy
We’re confident that we’ve created a range of toys that delight and stimulate
children as well as providing exceptional quality and longevity. So in the end
it’s not just the little people who will be happy, but the grown-ups too!